For The Planet.

SUSTAINABILITY

We’re committed to cultivating change through investing in marketing activations and sustainable practices with social, political and environmental impact.

From transparency in supply and design, our business ethics, innovation and our workplace culture, find out what’s important to us at AFENDS.

SUSTAINABLE PRACTICES

Our goal is to be environmentally and socio-economically sustainable in all facets of our company. From product concept to customer experience and all things in-between.
DESIGN AND QUALITY

We’re committed to designing, creating and delivering classically timeless and durable, high quality designs that'll last you a lifetime.
INNOVATION

We continually strive to find innovative, eco-friendly materials and new inspiring methods of sustainable practices within the fashion industry.

OUR TEAM, HQ AND STORES

Within our own stores, we don’t use any single use plastic or paper waste, with recyclable brown paper bags used at checkout and digital receipts are emailed to customers. We ensure we work with retailers who share our values of a sustainable future.

Since 2016, AFENDS HQ, Cafe and Warehouse, also based in Byron Bay, have been running off solar power. Since we’ve had the solar power installed we can proudly say we’ve put more power back into the grid than we’ve used.

SLEEPY HOLLOW FARM

On a hemp revolution mission we made the decision in 2019 to purchase 100 acres of farmland with the goal of building a facility for research and development of hemp products.

AIM

We want to bring the manufacturing process of our clothing back to home soil by building a hemp processing facility for research and development to explore the super fibre beneath our threads.
FUTURE

We want to build a community of like minded people in the realm of creativity, education and farming. Through sustainable practices, our mission is to reconnect people with nature and continue to grow the hemp revolution.
SUSTAINABILITY

Our goal is to create our products from seed to skin. Through research and development, we will explore soil regeneration, how to run a healthy ecosystem on the farm and what it takes to grow, cultivate and develop our own hemp fibres.