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Transparency - RetracedTransparency - Retraced


We know the importance of meaning what we say, and that’s why we’ve teamed up with Retraced to give you complete transparency of our products, starting with our entire denim collection. From fibre to finished product, you’ll now be able to track the journey of every denim garment.
So, what you see, really is what you get.

Retraced offers innovative technology to help consumers make responsible decisions when they shop by mapping out a brand’s supply chain with no room for greenwashing. Integrating Retraced allows us to streamline our supply chain, monitor sustainability, locate risks, and ultimately give our consumers the confidence to shop sustainably.

Transparency - RetracedTransparency - Retraced


Select your favourite product from our denim range, and with a simple tap, you can unlock every fact about the products journey through the supply chain, from fibre to finished product.

We’ve started our retraced journey with denim to clean up its dirty reputation as the most unsustainable product in the fashion industry, but denim is just the beginning. We will be integrating Retraced across our entire range, so stay tuned, and soon you will be able to track the process of all your favourite Afends threads.


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